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Customer relantionship between retention and loyalty

How many times have you heard or read the phrase “Acquiring a new customer costs 5 times more than retaining an existing one”? A statement confirmed by facts, if you consider the costs incurred to attract a new audience and bring it to buy from us. Let's focus on what it means to retain an [...]

What is CRM: meaning and functioning

What is CRM?
CRM is the acronym for “Customer Relationship Management”.
The meaning of CRM is linked to the relationship with the customer and therefore to all the strategies, software, technologies and processes used by organizations to engage, acquire, manage and retain potential and current customers.
Would you like to know more? Read the article!

Case Study: Decoral Group

Business processes automation: Decoral case study Decoral is a group born in 1974 and composed, today, by 16 societies located all over the world. Company: Decoral Group Field: Aluminum treatments Headquarter: Arcole (VR) Employees: 150-200 The group Decoral operates in the aluminum surface treatments business: anodizing, powder coating and wood effect decoration, a technology that [...]

Chatbot: what is it and why to use it in your company

Table of contents: Chatbot: what is it? Which problems does a Chatbot solve? Which are the benefits of using a Chatbot? Technologies linked to Artificial Intelligence (AI) and the possible applications within companies keep evolving. Chatbots, in particular, are the tools which successfully support, more than the others, organizations in the daily tasks management. We [...]

Case Study: Vuolo Group

How to optimize business processes through centralization and automation Vuolo Group, thanks to vtenext and EDM Informatica’s support, centralized every data, which were managed through Excel files, digitized the internal organization and automated some of their most important business processes. Company: Vuolo Group Industry: Industrial Machinery Headquarter: Gragnano (NA) Employees: 150-200 The Company With more [...]

Follow-Up: 5 actions to make your activity a success after a trade fair

Table of contents: Why is it important to follow-up after a fair? 5 tips for a perfect follow-up Manage your follow-up with vtenext You made it. Your fair has been a success. Finally, after two years of pandemic you participated in a trade fair, you met new leads and you collected new contacts, which could generate [...]

CRM & Chatbot: discover how to increase your sales

Increasing sales is a common goal for every company. Reaching it, without improving your sales team is now possible thanks to a Chatbot. Innovations within the conversational Artificial Intelligence world changed the way companies can use a Chatbot for sales. Chatbots can offer unique and customized experiences directly inside the chat window. They can involve [...]

Holistic Approach: why and how implementing this kind of vision

2022 is a very important year for vtenext: the reached goals are different, but being included by Gartner both within CRM and BPM magic quadrants, as one of the best solutions at international level made us really proud. However, which is the feature that led vtenext to be included in both the quadrants? We will [...]

CRM & Onboarding: loyalize your collaborators during the Smart Working and Great Resignation age

  The words Smart Working are now common in our everyday professional life and deeply changed the working environment and the way collaborators relate with companies. We also witnessed another important phenomenon: the great resignation. Great resignation has led people to leave their job, especially during the first six months, more easily. Creating an effective Onboarding [...]

Employee Experience: the missing part of your strategy

Last two years have been very difficult for individuals, companies and organizations.  Since 2021 we are experiencing big changes in the workplace, millions of employees are leaving their jobs, with or without a new occupation. This phenomenon has been defined as “Great Resignation”: between April and September 2021, 19 millions of Americans resigned, and only [...]
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